“The launch of Starbucks Teavana brings an entirely new tea occasion specifically developed for our customers in Asia, who increasingly want new and different tastes and experiences,” said John Culver, group president of Starbucks Global Retail.
“With Starbucks Teavana, we see a tremendous opportunity to leverage the company’s expertise in creating best-in-class retail experiences, handcrafting customised beverages, and sourcing the finest ingredients, to create a new, premium tea experience. Just as we’ve done for coffee, this is tea reimagined at Starbucks,” he said.
Starbucks acquired Teavana Holdings, Inc. in December 2012. The launch of Starbucks Teavana is the first time Starbucks has launched a brand on this scale since 2008.
Beginning today, Starbucks Vietnam is offering three new Starbucks Teavana handcrafted beverages namely Matcha & Espresso Fusion, Black Tea with Ruby Grapefruit and Honey and Iced Shaken Hibiscus Tea with Pomegranate Pearls.
In addition to handcrafted beverages, Starbucks is also introducing Starbucks Teavana full leaf tea sachets. The nine new Starbucks Teavana hot teas available beginning this fall include Black Teas variations English Breakfast, Earl Grey and Chai, White Teas variation Youthberry, Green Teas variations Emperor’s Clouds and Mist, and Mint Citrus and Herbal Teas variation Hibiscus.