Beko, the leading home appliances brand in Europe, announces its forward expansion to Asia via entering the Vietnam home appliance market. The launching event takes place at Crescent Mall, District 7, Ho Chi Minh City. Beko offers product lines that have been consumers’ favorite in the United Kingdom and Europe, including major appliances, air conditioners and small appliances. Through a range of helpful products, Beko aims to be the new partner that makes everyday life easier for Vietnamese people at every stage of life.
At the launching event to Vietnam market, Beko introducesthe model of refrigerators with latest technologies from Europe. The state-of-the-art NeoFrost technology keeps humidity at optimum level (up to 90 per cent) in the cooler for longer freshness. Besides, the independent cooling systems prevent odour transfer in between the compartments and keep the quality of the air inside at maximum levels. Also, the EverFresh+,the best storage technology ever, plus Neofrost technology with the humidity level up to 95 per cent, is a humidity controlled salad crisper which keeps fruit and vegetables fresh for up to 30 days.
“Beko has been successful in Europe, as the number one brand in Europe with the fastest growth in the past sevenyears. For Beko, the smart generation is the greatest source of inspiration in pioneering future solutions. Beko is inspired by people’s ever-changing needs and lifestyles and strives to help make consumers’ lives easier with smart home appliance solutions. Under our global brand message “The Official Partner of The Everyday”, we aim to position Beko to be the partner of everyone at every stage of life. This includes being one of the official partners of the Barcelona Football Club of Spain – we have been sponsoringone of the greatest and most admired football team in the world,” said Pornchai Trakultechadej, Asia Pacific marketing and product management director.
Beko’s strengths lie in its smart solutions and new technologies. While providing an effective alternative to increase life’s convenience and comfort, the company is committed to continuously developing technology to respond to the needs of the new generation, without sacrificing the environment both from the products and manufacturing process.
Speaking about Beko’s opportunities in Vietnam market, Ho Xuan Loc, general manager of Vietbeko said: “This new emerging Asian market is very interesting and potential to Beko.We believe with the outstanding strengths of Beko, our products will be ideal choices for young generation consumers who are technology savvy and fond of stylishly-designed products in their unique home. Since July this year, Beko already presented several key products in traditional channel nationwide and are establishing wider reach at modern channel. We believe that our next steps from today will truly make Beko the everyday brand in Vietnam.”
By Que Chi