03/04/2017 16:00:00

A silken vision

Hoai An interviews chairman of A Dong Silk Group and owner of Silk Sense Hoi An River resort, Tran Thai Do, about the culturally-influenced luxury hospitality of its new resort in the UNESCO world heritage town of Hoi An.

A silken vision  - 1

With A Dong Silk being a well-known brand of personal tailoring in Hoi An, what motivated an expansion into real estate investment?

As a well-known brand of personal tailoring in ancient Hoi An town, at A Dong Silk we understand the customer satisfaction that comes from dressing in luxurious silk and stylish suits. Therefore, with the desire to create a first-rate accommodation option in Hoi An that will contribute to the ever growing use of silk as well as introduce Vietnam’s silk culture to international tourists, I came up with the idea of Silk Sense Hoi An River Resort.

Real estate development associated with culture and entertainment is a strong current trend. How will A Dong Silk deploy this model within the Silk Sense Hoi An Resort project?

Silk Sense Hoi An River Resort blends Asian and Western architecture in a way that fully respects the ancient architecture of Hoi An heritage space. Our contemporary boutique resort has all the requisite facilities to provide the high standards of comfort expected of an international 4-star resort. We do not aim to imitate the ancient heritage but rather  encourage tourists to discover for themselves the unique old commercial port and traditional craft villages. We have also prioritised developing recreational services in the resort, particularly those which take advantage of Silk Sense resort’s river location.

A silken vision  - 2

How are you ensuring the new resort meets the green requirements for sustainable tourism development?

Silk Sense has been designed as an eco-luxury resort, built from environmentally friendly materials and applying safe disposal solutions to preserve the primary palm forest of the surrounding area.

Set far enough away from the hustle and bustle of the old town and on the banks of the river, our construction only occupies 30 per cent of the total plot, creating a sense of tranquillity amid nature for our guests. Besides preserving the verdant landscapes, we also organise special green tours, giving our guests the chance to discover the gorgeous natural scenery as well as to raise awareness about protecting our environment.

A number of nature-experience tours and activities are provided by Silk Sense resort such as visiting traditional craft villages, a herbal vegetable village or palm forest, amongst others. These engaging tours contribute to promoting the destination, raising environmental awareness and creating varied ecotourism products to attract domestic and foreign tourists.

A silken vision  - 3

Finally, can you provide an overview of the scale of the new Silk Sense Hoi An Resort project and the services and amenities offered?

Silk Sense Hoi An River Resort is located by the serene Co Co River. The resort is well-located and easily accessible, being just a thirty minute drive from Danang International airport, less than five minute stroll from the beach, 5km from the ancient town and 2 km from Tra Que vegetable village or Cam Thanh palm village. Seventy hotel rooms and 16 two-storey villas with private river view balconies and modern amenities are available at the boutique resort.

The resort offers a wealth of amenities and services including two restaurants, a sunset pool bar & cafe, swimming pool, gym, spa & wellness facilities, river access and meeting rooms that will exceed guests’ expectations. We also cater for families, providing children’s activities such as an outdoor playground, kids’ menu, baby cots and a babysitting service.

By Hoai An

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